Gear up for your next exhibition; Make your stand work for you!

IWONA HELFER | 31/01/2018

Exhibitions give you a fantastic opportunity for showcasing your brand and are a great way of generating leads for your business!  Face to face at the trade show is known to provide great return on investment providing you follow some basic rules.

What is the key to get your exhibition stand work for you? Whether you have opted for shell scheme or space only, buy or hire; the key is adding special features to make it look extraordinary and most importantly get all elements of it working towards achieving your business goals.

You only have a few seconds to grab people’s attention and limited number of sales staff to get your message across so how do you make sure your stand elements are engaging with the audience?

To maximise the opportunities your trade show offers in a limited time frame we have covered the details for you.

We have put together a list of bespoke features that will optimise your exhibiting at a trade show. Make sure your stand and all the furniture in it have a selling role too!

Planning an exhibition can be very daunting unless you gear up with the following tips:

Draw attention with a bright illuminated display


The illuminated feature within your stand will naturally draw the visitors’ attention. You can never go wrong with a lightbox, even a small one can be eye-catching and add uniqueness to your stand. The benefits of investing in an LED light box is that it can be re-used in your office or reception, and make your workspace look hip.

The face of the lightbox is easily exchangeable, so you can tailor your message to suit your requirements every time you exhibit.


Digital Screens provide an opportunity to convey a message which can save a thousand words, Apps available for ipads give you an opportunity to collect visitors’ data by scanning their badge. Above all they can be a source of endless information about your brand. They act as an extra sales force if all of your team are busy talking to the visitors. Visitors’ data collection app on your smart phone can do the job of getting your leads’ contact details. Ask your stand designers to implement interactive screens on your stand to carry your marketing message.

Make the most of interactive technology!

It is worth to invest in nice looking stand furniture


There are number of companies who provide furniture hire services at the exhibition venues and often show organisers can provide you with contact details. The best and most cost-effective solution is to get your exhibition stand provider to sort these out for you; this way you can be sure they fit in nicely with your stand. Remember the furniture is not just tables and chairs it is also literature racks, lockable cabinets and coat racks. Maximise the use of space on front, back and side of your reception desk with branded vinyls, fabric wraps or your logo signs.


And what do we mean by this?

This can be anything from a mobile phone charging point that will keep your audience with you for longer, to offer a snack or drink to a competition. Be bold with your ideas to get people wanting to stop and talk to you.

Or why not include a Competition?

‘Win a Bottle of Champagne’ may seem a cliché idea but people love them. If you cannot think of something different, invitation to take part in a competition is always a good ice-breaker and a good way of getting hold of contact details, especially if all your staff are engaged with other visitors. Competition is a good means of filling up a crystal bowl with business cards.

Engage your audience with a Unique Exhibition Point

3D signs add bespoke character to your stand


3D Lettering mounted to the walling or counters will make your logo stand out. If you are hiring a stand or have one already, adding customised features such as acrylic, polystyrene, aluminium letters or logo would make your stand look unique. The 3D signs can be later used in your reception or office.


Design your sales collateral in a way in which it will drive your audience to your website by creating a landing page dedicated to the show. Keep it as short and very visual as you can as the exhibition visitors have a bag full of promotional materials.

Invest in decorative print finishes and special paper stocks on the front cover to make your brochure memorable. If you stick a promo code or a special offer you are more likely to be able to measure the ROI of your sales collateral.

Business Cards – It is worth getting an exhibition tailored business card that gives a little extra information about your brand such as a concertina business card, add a Spot UV effect and why not include a special offer or a competition.

Multi fold leaflets are perfect for trade shows

Pack your branded USB stick with your Portfolio and Case Studies


There is a lot of choice out there, and yes, it works!

Promotional merchandise is something tangible that your audience will hold onto possibly for a few weeks, even months. But what is hot and what is not? Ideally your branded gifts will be custom made, quirky and practical. A simple pen can serve on average about 6 months but ideally you would like to come up with something more original. Challenge us with a customised promotional product for your brand; if you can think it, we can make it.


Last but not least, make sure your first aid kit includes sweets, energy drinks and paracetamol tablets. You are up for a long day so keeping your people energised and in high spirits is crucial.

Sales team competition and incentives for the team make the day more fun and productive.

Keep your sales team energised

Whether you are looking to refresh your exhibition stand or simply jazz up your existing one with engaging elements our exhibition experts at 3B Design and Print can’t wait to hear about your next project.


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