Exhibitions give you a fantastic opportunity for showcasing your brand and are a great way of generating leads for your business; Face to face at the trade show is known to provide great return on investment providing you follow some basic rules. What is the key to...
So, you have booked your space at your next trade show. And so begins the minefield of jobs that you have to do, in order to make the event a success. Where do you start? Logistics? Staffing? Products? Stand? Sales targets? Hotels? Marketing? Following up leads?...
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