WE DESIGN, MANUFACTURE AND INSTALL; BUT WE DON’T STOP THERE!
Our take on how to manage a sucessful exhibition show.
Let’s explore the 6 steps to a successful exhibition show:
Step 1: Create a visually impactful stand, with recognisable branding and/or product lines at the forefront for instant recognition. 3BDAP design and manufacture exhibition stands for a whole host of show formats. Whether you are looking for a modular exhibition stand or bespoke exhibition stand, for a shell scheme or space only event; we can create something together to bring your brand to life.
Step 2: Know what you want to achieve. That may sound obvious, but it’s surprising how many people exhibit, unsure of what they really want to get out of the show, apart from ‘networking.’ Set a goal. Is it to promote a new product or service to delegates and therefore you are looking for specific visitors? Do you want to promote the company in general and create brand awareness? Are you looking for a surge in appropriate leads for a hungry sales team? Knowing the answers to these questions not only helps you to know what you need to do to achieve these goals, but also navigates you to the best shows for your needs.
Step 3: Get creative with technology and interactive demos. Consider the impact lighting has on encouraging people to your stand. A well-lit product line can increase awareness. Bright lighting promotes visitors to pay more attention and touch products more, than dim lighting.* Have you considered using screens or mobile tablets to engage passing delegates? The use of interactive digital technology at trade shows has boomed in recent years, and it’s no surprise. One great use of tech is to show off your products and encourage visitors to try them. Do you sell package holidays? Transport delegates to your most popular destination via a VR headset. Intrigued? Talk to us about what is possible, that fits with your brand and within your budget.
Step 4: Consider who are the best team members to have on your stand. Don’t necessarily involve all your sales staff for the full event. Do you really want all your BDMs at the event and not drumming up other sales and meetings elsewhere? On the flip side of this, you probably also don’t need Bob from accounts on the stand. Pick extroverts who know the brand and product lines and are happy to go out and bring people to the stand. Everyone staying on the stand all day isn’t necessarily going to get you all the fantastic leads you want. Adopt a ‘catch and release’ method for the day, with an outgoing team member wandering the aisles.
Step 5: Invite your customers! Exhibiting at a show is all well and good, but not if you don’t let your clients know. Invite them to join you for the afternoon and buy them some lunch. Shows are a great platform to reconnect with customers in person and promote new services or product lines they may be unaware of.